street style: young & fun

posted by moochi
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street style
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16
Apr
 

model wears the hang cardi, smitten top, rescue tank and trick hat.

model wears the drop tee, tide shorts, step sweat, espy flats and plain clutch.

model wears the strappy crop, surge tank, major shorts, hang cardi and main boots.

photography by isabella clark. model: lizzie carrington from clyne. make-up: MAC cosmetics. hair: zoe clark from dry & tea for Redken




behind the scenes: moochi winter 2014 collection at wellington fashion week

posted by moochi
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events / collection
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16
Apr
 

check out all the behind the scenes action from our show last wednesday 9th april at the opening of wellington fashion week.

the expert creative teams from our beauty partners MAC cosmetics and redken helped us to create two distinctive runway looks for the two-part show. for our opening winter 2014 collection look, a bold black lip and sleek ponytail allowed the collection pieces to stand out, while the relaxed, messy top knot featured on our moochi mainline models perfectly fit the effortless everyday ethos of our mainline range.

photography by masanori udagawa




#mymoochistyle featuring ladi6

posted by moochi
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photoshoots / #mymoochistyle
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Comments
10
Apr
 

we at moochi are huge fans of ladi6 for her musical genius but we were blown away when we saw the results of her self-styled #mymoochistyle shoot she created for us recently. we were thrilled to give the beautiful and talented ladi free reign with our just-launched winter COLLECTION to style and produce her own #mymoochistyle feature and we think you'll love her looks too! as well as co-styling and starring in this amazing photo shoot, she also let us in on some of the secrets to her style and the things she'd looking forward to wearing this season.

styling by Ladi6 and Darren Meredith, photography and makeup by Darren Meredith, hair by EJ Strickson.

ladi wears you cami, you skirt, wild cardi (coming soon), chained bag

ladi wears you cami, cub shirt and cusp shirt dress

ladi wears halt dress, snip boots and purr belt

ladi wears kimono dress

ladi wears crane maxi and kimono dress worn open




moochi opens wellington fashion week with winter 2014 collection preview

posted by moochi
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winter 2014 / events / collection
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Comments
10
Apr
 

last night we unveiled our winter 2014 collection at the opening show of wellington fashion week, ahead of the official release of the collection in stores tomorrow.

our partners redken and m.a.c cosmetics helped to create a sophisticated look for the runway - with a sleek, low ponytail style balanced with a bold black lip for a chic winter look. the team was lead by zoe clark from dry & tea and samantha holley for m.a.c.

view the entire collection and shop these runway looks here.

 

 




winter collection inspiration

posted by moochi
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winter 2014 collection / collection / inspiration
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Comments
07
Apr
 

this friday we launch our winter 2014 collection, mixing soft, feminine silhouettes with architectural statement pieces and a sophisticated colour story in an elegant capsule collection for the new season. 

texture takes a lead role this winter, with a collection that embraces mixed materials – blending black velvet stripe, gold beading, snake textured satin, luxury knit, silk and leather to create a number of multi-dimensional outfit options for the cool season.

a subtle oriental influence can be seen in the kimono silhouette, origami pleating and japanese draping of some of the collection’s key pieces, while loungewear-inspired separates are elevated with rich colour and luxurious fabrics.

featuring 17 pieces to love, the moochi winter 2014 look heroes a simple black and white colour palette, with darkest-black statement pieces interposed with highlights of deep green, black and white pinstripe and gold detailing.

here are some of the inspiration shots from our winter 14 moodboard to help tell the story and illustrate the mood of this bold collection, available in limited numbers at moochi stores from 11 march and online at www.moochi.co.nz.




street style: grunge

posted by moochi
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street style
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Comments
03
Apr
 

above: model wears the quarter sweat and wild cardi (coming early may)

above: model (left) wears the quarter sweat, wild cardi (coming early may) and chain espy flats (coming soon). model (right) wears hipster tee and stud skirt.

above: model (right) wears hipster tee and stud skirt.

we've been inspired by casual street style with a new-grunge attitude. layering prints on prints and mixing feminine pieces with a rough edge - leather, studs and chain detailing. our leather stud skirt is the perfect mix of feminine and fierce - a modern take on the grunge look with studs and side split. 

photography by Jandre Opperman Photography, make up by MAC Cosmetics, models are norina and chiara from Clyne Models.




a naturally caring and protecting gift with purchase

posted by moochi
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merino / gift
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Comments
19
Mar
 




redken dry style bar this saturday in newmarket

posted by moochi
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beauty / events
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Comments
19
Mar
 


to celebrate catwalk on the street, the on-street fashion event happening in newmarket this saturday 22 march, we have partnered with some of redken new zealand's top hair stylists to create a pop-up dry style bar in our newmarket store, moochi refinery.

two amazing redken stylists will be on hand from 11.00am to 4.00pm saturday to give your hair the star treatment with a 15 minute dry style of your choice. if you're heading out to an event in the afternoon or that evening this is the perfect way to get #redkenready for the nightt! AND you can pick yourself up a new outfit from our newmarket team while you're there.

pop in at any time throughout the day to take your seat at our pop-up redken dry style bar or email local@moochi.co.nz with your preferred time to secure your appointment now.

see you saturday!




moochi people: mel

posted by moochi
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behind the scenes / moochi people
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Comments
19
Mar
 


the moochi team is made up of some amazing, talented - and not to mention well-dressed! - people. moochi people is a regular feature on the blog where we show you a behind-the-scenes look at the superstars that make up the team and take a peek inside their wardrobes to see how they style their looks from day to day. 

this week, melissa (known to us as mel!) from moochi conservatory answers a few quick questions on what she's loving right now and what her must-have moochi pieces are. not only is mel one of our retail stars, she also interns in the marketing and online team at head office on a weekly basis and never fails to impress us with her personal style, so read carefully! 

 

my role at moochi is... i’m currently full time assistant store manager at our ponsonby store - moochi conservatory as its best known! shopping at moochi conservatory is like shopping in your own boutique moochi closet… if you love the idea of having a personal shopper or just enjoy the elegance of a more one-on-one shopping experience then moochi conservatory is for you. i also intern with the moochi marketing team on fridays, which keepe me busy with online and events… LOVE it.

what i love most about my job is... i’m not going to lie, it's the clothes! i love the moochi conservatory store in particular, especially the bespoke feeling it has inside. the values and vision moochi has is unique and is something i’m proud to be apart of. plus being involved in the marketing team as an intern has been so much fun and something I currently love.

my personal style is... to begin with, broad! if i had to put it in a sentence (which I’ve been asked to!), i would probably say 'classic' with a little 'bad-ass' snuck in when possible.

my all time favourite moochi piece is... probably the jacksonville jacket! it’s everything i like all rolled into one amazing piece... leather, peplum, zips, soft, handcrafted and limited. get in my wardrobe!

this autumn/winter i can’t wait to wear... i jumped the gun a little and wore the lead vest on a super sunny day. usually i hate cold weather but this treasure sure makes me wish for cooler days.

my favourite spots to visit near moochi conservatory are... like every good insta/pinterest/blogger-gal knows: ‘but first, coffee’. i visit bambina on ponsonby road every morning for my coffee fix and it's perfect every time. if i’m meeting friends for drinks after work, golden dawn is a winner. also, little bird is a great lunch stop spot for its amazing salads.

at the moment i’m loving... a few essentials at the moment would be my diptyque mimosa candle, dermalogica special cleansing gel, mac rebel lippy, moochi gold cable chain necklace and i’m loving listening to aloe blacc's wake me up ep while studying and blogging!

 

credits: photgraphy by isabella clark, makeup by m.a.c cosmetics.

 




how to wear: winter whites

posted by moochi
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street style / trends
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Comments
13
Mar
 

summer is so often a time of excess when it comes to style, when bold colours and prints go wild. while we do love to have fun with our brights during those warmer months, it's nice to step into the new season with a fresh start of sorts and that's when our latest colour crush comes in: the cool, calm and collected white.

sleek lines are the perfect accompaniement to white. keep your look crisp this season with minimal pieces and clean lines that maximise the contrast of this colour. an oversized blazer, such as the dapper jacket pictured above, is a great example of a statement white piece that can be incorporated into your existing wardrobe with ease. it's a great no-fuss option to elevate your work or weekend look and you can layer it over just about anything, from printed tees to sexy, contrasting camisoles like the black amour cami.

for maximum impact, wear it all at once - white-on-white is modern and chic with a grown-up edge when done well. try it with a mix of fabrics and textures for extra effect and interest. for instance, invest in a great pair of white denims like the killer jeans worn by our model and wear them paired with white knits for autumn or soft, draped fabrics like that of the sleeveless wrap shirt above made in a beautiful viscose voile. note: white is especially unforgiving when it comes to the quality of the fabric so be sure to choose the best one available!

lastly, acessorise with abandon! all-white outfits form the perfect canvas for your fav statement accessories, be it a gold chain, animal print shoe (like our espy flats!) or black felt hat. the finishing touches can make all the difference.

credits: photography by jandre opperman, models are norina and chiara from clyne models.




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