winter 2015 collection: parlez-vous francais?

posted by moochi
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winter / collection
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Comments
18
May
 

inspired by and photographed on the iconic streets of paris, our winter 2015 COLLECTION ‘parlez-vous francais? will launch in store and online this friday, bringing together elements of effortless left-bank style with a sense of parisian romance and 70s-inspired styling.

anchored by a signature print in rich pinot and blush colourway, and featuring accents of winter white, statement black and grey tweed, the ‘parlez-vous francais look is uncomplicated chic – a collection of 19 wearable pieces, elevated in luxe winter fabrics.

parlez-vous francais?’, photographed here by jessie bush from we the people, launches in store and online at moochi.co.nz friday 22 may, with a limited edition rain cape created in the signature collection print gifted with every purchase. 

photography: jessie bush, hair: redken

a perfect winter two-piece look is created in the free-spirited 1970s style of the trapt top, with its fluted sleeve and delicate yet bold exaggerated woven lace, and the arrow pant, a high-waisted flare inspired by the seventies reinterpretations seen on runways internationally. above: redeem hat, trapt top, arrow pant & honour boot

 
in response to dropping temperatures, the new-season neckline has risen, translated in modern roll-neck knits like the spidey sweater and the cozy high-neck corner cape. to further protect from the chill, these pieces are complemented by the ultimate french girl accessories – a silk scarf and felt hat. above: spidey sweater & decoy dress

anchored by a signature print in rich pinot and blush colourway, and featuring accents of winter white, statement black and grey tweed, we hope our new collection will take you away from the cold new zealand winter to the beautiful streets of paris. above: bliss dress, scope top & arrow pant

the soft, feminine colour palette is matched with a fluid silhouette for the new season – from the floor-sweeping decoy maxi dress to the soft silk intent dress, the pieces speak of romance and elegance in true parisian style. above: decoy dress & honor boot

 

above: redeem hat, sincere shirt & trapt skirt 




dress week feature: the new wave

posted by moochi
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dress week
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Comments
30
Apr
 

meet the up-and-coming style setters we love to follow for style and design inspiration. these local fashion girls style and photograph their favourite dress week pieces their way – and discuss what the ultimate night out involves.

gem adams
theblackbird.co.nz
@blackbirdgem

gem wears the award dress
photography by heather liddell photography

q: tell us a bit about what you do…
a: i’m a freelance interior stylist, photographer and blogger. i style shoots either in the studio or in my home for homestyle magazineas well as get sent product to style and photograph for various companies! i also run a blog called blackbird – an image heavy, original content based blog with DIY's, snippets into my life, a few recipes and things I am working on.

q: how would you describe your personal style/aesthetic? 
a: i definitely lean toward a more masculine style. i always feel like i am in a constant tension between simple silhouettes and muted tones and and my undying love for ripped jeans, leather jackets and my collection of harley shirts. so somewhere between catherine hepburn and debbie harry perhaps.

q: what’s your party style? 
a: majority of the time i am a pants girl but i do love a good frock – and i also still love a little rock and roll, so generally i pair a little silk number with a leather jacket.

q: tell us about a memorable dress from your past? 
a: i remember when i was maybe 10, my mum making me a great little 90's floral number. a lilac, button down, swing dress, with matching 'blossom' style hat. best ever. i felt like a million bucks.

 

 

lucy moore
thewolfcub.com
@thewolfcubandlucy

lucy wears the captivate dress
photograpy by nita meyer photography

q: tell us a bit about what you do…
a: by day i am a true moochi girl (assistant manager at moochi ward) and by night i am a creative fiend. i literally cannot sit still, i always have about a hundred different projects on the go. i have recently taken a wee break from making my custom bridal headpieces to focus on my illustrations. 

q: what’s your party style?
a: i have an easy party style. i like to wear things which are really versatile - so going from work straight out to dinner or an exhibition opening. any excuse to wear a cute dress and i'm all over it! 

q: tell us about a memorable dress from your past? 
a: when we were moving margie (my grandma) into a retirement home several years ago we starting clearing out everything in her house. stashed away in one of the closets in a box we found her wedding dress from when she got married in the late 1940s. her dress is a stunning ivory with a semi embroidered rose pattern and scolloped along the bottom hem/train which falls beautifully behind the dress. this beauty is now stashed away in my closet for when i eventually have my big day.

q: what do you enjoy about dressing up for a special occasion?
a: i love getting together with all my girlfriends and going to an event or dinner. however, i don't believe in 'saving' your good clothes. i think everyone should dress up a little every day, wear those beautiful dresses because they make you feel good! not just because you’re going out! 

 

 

nadine banks
iamarchive.com
@iamarchive

nadine wears the swan jumpsuit

q: tell us a bit about what you do…
a: i run a fashion blog called i am ARCHIVE where i promote my personal style and love for modern, minimal fashion. as well as being an active fashion blogger i am a qualified graphic designer, at the moment i am freelancing and doing the odd design project here and there.

q: describe the dress you’ve photographed
a: the one thing i absolutely love about this dress is it's not a dress! it's a jumpsuit. but because of the elegant long and wide legged pant, it looks and even feels like you are wearing a dress. it has a v shaped neck line, the sleeves have cut outs and have amazing pleats that almost give the illusion of wings and a sheer back with a subtle slit down the spine. this jumpsuit is super chic!

q:  what’s your party style?
a: a party is a celebration, so i always want to dress up and have fun with my look. as always i keep my hair and make-up quite simple, but will always overdress with an outgoing dress and a pair of high heels to make a statement.

q:  who’s your style icon?
a: amanda shadforth. her style is effortlessly chic.

 

 

jaya gascon
notjaya.com
@notjaya

jaya wears the enthrall dress

q: tell us a bit about what you do…
a: i study communications and do a bit of freelance work online. oh, and i'm a blogger too!

q: how would you describe your personal style/aesthetic?
a: i'm a minimalist at heart. classic pieces and clean cuts appeal to me the most. other times, it can be moody and quirky.

q: describe the dress you’ve photographed
a: this is a beautiful shift dress with a cape at the back. it's very feminine and elegant!

q: what do you enjoy about dressing up for a special occasion?
a: the excitement and looking forward to having a good time!

 

 

leilani momoisea
lanisays.com
@lanisays

lani wears the award dress 

q: tell us a bit about what you do…
a: i'm a reporter, and in my spare time i run my personal blog lanisays.com 

q: what’s your party style?
a: high-waist, crop top, big hoop earrings, sneakers and nude lips.  

q: what do you enjoy about dressing up for a special occasion?
a: getting other people to do my hair and make-up because i suck at that stuff! 

q: what would your ultimate night out involve?
a: lots of food, karaoke and somewhere that will play 'juicy j - bandz a make her dance' on repeat 

 

 

shannon laugesen
bemylightblog.com
@bemylight

shannon wears the enchant top and enchant skirt
photography by melissa-jane photography

q: tell us a bit about what you do…
a: i study politics and international relations and work part-time at moochi ward. in my spare time i like to write music and sing, along with using creative outlets such as instagram, tumblr and my personal blog to gather and share inspiration. i’m also working on a project with a dear friend of mine to advocate and educate people around mental health issues.

q: what’s your party style?
a: i’m a true believer that when you go out, you want to look the part. i would say that my style is rather feminine with an edge. this includes big lashes, strong brow and bold lips. i tend to mostly wear dresses and heels to occasions, minimalistic or dainty jewellery and a nice bag or clutch.

q: what would your ultimate night out involve?
a: going out to dinner with good friends at my favourite local and potentially going to a concert or musical.

q: who’s your style icon?
a: i have several! i love audrey hepburn and twiggy. contemporary wise, i love unique styles like rita ora, fka twigs and m.i.a – mixing that classic feminine look with more of a unique and edgy ensemble makes for the perfect aesthetic in my opinion.

 

 

 

hannah whitehead
blondeandbone.blogspot.co.nz
@blondeandbone

hannah wears the flow maxi

q: tell us a bit about what you do…
a: i am a graphic designer and blogger based in whangarei, new zealand. my time is split between product photography for stores, graphic design for my freelance clients, running my blog blonde & bone and most importantly caring for our 5 month old daughter frankie.

q: how would you describe your personal style/aesthetic?
a: i am a big fan of simple things and am hugely influenced by scandinavian design so i think this is reflected in our home and my dress style.

q: describe the dress you've photographed
a: the flow dress is the perfect combination of simple and elegant. the grey fabric is versatile and could be dressed up with a pop of colour or down with black accessories if you are like me and prefer a more subtle look.

q: tell us about a memorable dress from your past? 
a: at the beginning of this year i was lucky enough to be a bridesmaid for a good friends wedding. we had to order our dresses online well in advance and being pregnant at the time i was a bit optimistic about my post pregnancy weight loss. two weeks before the wedding and 10 weeks post baby i tried on the dress and to my horror there was no way it was going to fit over my new massive boobs haha! in the end i had to get my grandmother (who is luckily a talented seamstress) to basically remake the gorgeous dress and we snuck it together just in the nick of time! it was definitely a close call though! 

q: who’s your style icon?
a: i have always loved the style of alexa chung - you can't beat her signature stripes!

 

 

 

isabella clark
isabellaweb.com
@isabella__web

isabella wears the allure dress

q: tell us a bit about what you do…
a: i’ve always loved creating beautiful images from a young age and with a very artistic family i began working for modelling agencies building models portfolios. i now study Interface design and have a photography business working in fashion and with products.

q: describe the dress you’ve photographed
a: i photographed the allure dress which ended up being one of the most comfortable and easy to move in dresses i have encountered. aside from the gorgeous velvet it also has a sexy but modest cut out around the upper back to give it a bit of a glamorous kick. definitely a dress that you can wear casually during the day and dressy during the night.

q: tell us about a memorable dress from your past? 
a: for my first ball i didn’t have budget for on an extravagant dress so i took to trade me and found myself a full length, deep red velvet cocktail dress which i scored for $20 dollars. as it turned out when it arrived it was the perfect fit and ended up being the dress of my dreams. i still have it to this day.

q: who’s your style icon?
a: my style icon would have to be another photographer, cindy chen. she is an effortlessly chic practice dresser that has taught me that you don’t have to be wearing track pants and a tank top to be comfortable while photographing on a shoot. 

 




everything you need to know about #dressweek

posted by moochi
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events / dress week
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Comments
28
Apr
 

discover everything you need to know about the launch of the moochi winter 2014 dress week collection in the latest issue of edition: http://bit.ly/1IO7MBN

the dress week collection will launch in store this friday 1 may.




24-7 denim: new signature moochi denim styles for winter

posted by moochi
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denim / street style
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Comments
16
Apr
 

a new moochi denim story has launched in stores today and we're really excited to introduce these new styles into our range just in time for winter.

denim continues to be one of the cornerstone fabrics in every woman's wardrobe, in a love affair with fashion that's lasted decades. the journey has seen denim go from working man's uniform to casual wardrobe piece and finally come full circle to be more accepted again in the workplace - this time as part of a modern woman's 9-5 look.

we're not suggesting that all corporates should begin wearing their favourite distressed denims to important client meetings, but we do acknowledege that just as denim has finally found a place in the traditionally haute-couture runway shows of late, so to has it been embraced increasingly as a verstatile option for workday dressing for creatives, marketers, teachers, hospitality workers and fashion industry professionals. and it's about time!

our new moochi denim styles have been designed to fit this need for versatility. they are the perfect wardrobe staples for winter, and can be dressed up with a stilhetto heel and blazer for a morning meeting or paired with your favourite kicks for a weekend at home with family and friends.

the john jean

one of the most coveted denim styles of right now, the boyfriend cut, has been given the moochi treatment and the result is one must-have pair of jeans in two must-have colours for the new season – vintage blue and fresh white. this is a new signature moochi denim style to see you through the seasons, the john jean is a classic boyfriend cut that is worn best with a slouchy fit, sitting on the hip with cuffs rolled up. wear them all weekend with a casual sweater and leather kicks or dress them up for a lunch date with the veer shirt and lethal boot.

work, rest or play, the john jean is a multi-tasking master for everyday dressing. the relaxed fit makes it a comfortable option for anything you have planned and it's designed to suit most figures. we think this new moochi style will be the perfect addition to wardrobes of denim devotees everywhere.

the staple skirt

the denim staple skirt completes the story in a figure-skimming style that looks amazing paired with oversized sweaters and boots for off-duty. finishing just below the knee, this is a great, girly alternative to your favourite jeans for relaxed winter style. looks great with the lamby sweater and killer boots for a relaxed day look.

for inspiration on how to wear denim off-duty, or how to make it more 9-5 appropriate, check out how some of our favourite fashion ladies work denim into their wardrobes:




the moochi guide to melbourne

posted by m o o c h i
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Comments
23
Mar
 

last week, moochi marketing manager kim draper visited melbourne for the virgin australia melbourne fashion festival business series. here's her diary of the food and hot spots that were the highlight of her week in this beautiful australian city.

having not visited for a few years i had forgotten why it remains the undisputed heart of australia's cultural scene. we were only there for a couple of days but we managed to get around some of the hottest hangouts.

we stayed at the adelphi hotel on flinders lane, which appeals to both those with artist flair and those with a sweet tooth. the adelphi boosts one of the most spectacular rooftop pools in melbourne (probably best viewed in high-summer, it was a little sad by late-march) combined with an endless supply of sweets and treats to keep your suagr levels at an all time high, here you can't help but have a good time.

straight across the road from the aldelphi is supernormal, offering an interpreation of chef andrew mcconnell's favourite asian eating experiences from his years working and living in shanghai and hong kong.

 

our fav picks from the menu include the duck bao and the szechuan lamb witth spring oinion pancake & coriander paste. you must finish with a mouthful (or two) of the peanut butter parfait, salted caramel and soft chocolate - yum!!

we were recommended cumulus inc for breakfast, celebrating the historic turn of the century rag trade building in which it is located, the space is a busy social hub offering andrew mcconnell’s acclaimed food. breakfast is done simple but delicious from the coconut rice with fresh mango and lime to the full english, with farmhouse slab bacon and smoked tomato. 

being fans of pan-asian food we couldn't go past chin chin, happy that we didn't make too much effort to change time zones we were ready for dinner at 5:30pm, any later and we would have had to join the growing queue that started by 6pm - on a monday night no less. happy to be greeted by a cheerful waiter originally hailing from napier, he quickly gave us his list of recommendations which included the sweet corn fritter balls and duck pancakes, we were not disappointed!

another short walk (down this time) from the adelphi is the grain store. the grain store is a throwback to the days when many buildings in the area were used as holding stores for shipments – combining a passion for heritage and food that is rich in tradition and lovinlgly prepared. offering food the way it was meant to be enjoyed – nutritious, healthy, and always delicious. with a big day ahead, both of us honed into the portobello mushroom & gruyere potato rosti with poached eggs and hazelnut hollandaise - it tasted as good as it sounds.

to finish our melbourne culinary tour we ventured out of flinders lane and up to carlton to the town mouse, helmed by christian mccabe from the matterhorn - an institution in wellington and recently opened in auckland. combining good food, good drink, good design and humble hospitality, it's an experience well worth venturing across town for. having not eaten since our indugent eggs at breakfast, we were ready to devour the menu. we knew we were in for a treat when the complimentary bread and butter arrived which was quite possibly the best bread i've ever tasted.

followed by the goat’s cheese profiterole, caraway, thyme & honey - they were little balls of deliciousness. for mains we shared the snapper and the lamb. we thought it would be rude not to try a dessert so we shared a strawberry, black grape, lychee & macadamia tart - OMG!! we felt like food critics as we were all exclaiming about the three levels of flavour this humble little tart gave - every bit even more delicious than the first. 

photos by: broadsheet.com.au, melissating.com, heraldsun.com.au, seechee.com




#mymoochistyle featuring storm bellamy

posted by moochi
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#mymoochistyle
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Comments
27
Feb
 

above: storm wears the gotta top, tidal pant, leather kicks and tangle necklace.

above: storm wears the gotta top, taken skirt, veer jacket, leather kicks and snake necklace.

above: storm wears the escape cape, skate skirt and leather kicks.

above: storm wears the gift tee, triumph pant, west cape and leather kicks.

above: storm wears the escape cape, skate skirt and leather kicks.

above: storm wears the tempt dress and leather kicks.

above: storm wears the gotta top, tidal pant and tangle necklace.

above: storm wears the sphere top, skate skirt, escape cape and leather kicks.

above: storm wears the tempt dress and leather kicks.

over summer, the moochi team fell in love with the storm & india tea sisters range. we were first drawn in by the beautiful pastel packaging, but once the tin was opened and the tea was brewed, we found that what was inside more than lived up to the expectations set by the cover of this book. 

these clever 'tea sisters' storm and younger sister india, specialise in creating bespoke teas from organic tea plantations. they say their teas bring peace, calm and joy into life. that they rejuvenate the body and the mind, promoting good health and wellbeing. and well, who wouldn't want a bit of that in their day?

ahead of the moochi autumn COLLECTION launch and storm & india in store tea tastings, we caught up with storm to photograph her in her picks from the new collection and find out more about what's in store for storm & india this season.

my personal style is... 
at work i dress fairly relaxed, it's all about comfort! i love dressing up though and wear more tailored pieces when i'm going out.

you'll currently find me wearing... 
denim shorts and a white t-shirt - my summer staples! 

i can't wait for autumn to wear... 
boots! 

my picks from the moochi autumn COLLECTION are...
 
the black west cape with suede fringing - such a versatile piece and i am obsessed with tassels and that whole 'boho' look. 

right now I'm working on...
 
some exciting new products to add to our growing Storm and India range. 

at the moment I'm loving...
 
our Detox range, i'm drinking it all day every day and feeling great! 




autumn 2015 COLLECTION playlist

posted by moochi
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playlists
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Comments
24
Feb
 

get in the autumn COLLECTION mood ahead of the launch this friday with our bespoke spotify playlist, compiled by George FM Breakfast's kara rickard. like 'NEW // ORDER', the playlist features some modern classics, with a bit of nod to the 90s rock culture influences explored in the new COLLECTION.




autumn 2015 collection 'new // order'

posted by moochi
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collection
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Comments
18
Feb
 

welcome to the new order – a shift in colour and mood for the new season that explores 90s rock culture, utilitarian street style and south-west bohemia in a capsule collection of 17 modern autumn looks. 

NEW // ORDER brings together a sense of nomadic, south-west style with its suede fringing and oversized poncho-style cape, mixed with the utilitarian aesthetic of a khaki colourway and organic cotton drill pieces. but while partly military-inspired, the new collection has been designed to stand out rather than blend in, with elevated detailing and luxe fabrics.

within the collection, hard fabrics are softened with delicate, gold bead detailing and silk dresses in an exclusive abstract snake print; traditional south-west blanket-inspired knits are elevated in a luxe cashmere blend; and an exclusive metallic gold jacquard takes the humble bomber jacket to a place of chic opulence.

bringing the street style worthy collection to life, the NEW // ORDER campaign was styled and photographed by fashion blogger jessie bush, from we the people.

the new collection is supported with a range of complementary jewellery and accessories in leather, felted wool and antique brass hardware, including a new ankle boot for the season, the fold boot, created in a black nubuck with tassle zip detail.

NEW // ORDER launches in store and online at moochi.co.nz friday 27 february, with a limited edition backpack inspired by the collection gifted with every purchase. 




street style: the midi skirt

posted by moochi
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street style
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Comments
13
Feb
 

blame it on valentine's day, but right now we're coveting romantic outfits with a feminine feel that make you feel a little 'dressed-up' and special from the moment you slip them on.

one style in particular having this effect on us is the classic a-line midi skirt. it's one we've seen as many a polished street style look of late, as pictured below, and one we think would be equally as perfect for a valentine's day date, morning meeting or with a casual take for sunday brunch.

we love how blogger zanita whittington has embraced the midi skirt as a on-duty or off-duty option - paired with pointed stilettos and knitted sweater for a sophisticated look or dressed down with a button up shirt and sneakers for hitting the streets.

get this look with our new oracle skirt - a chic, a-line skirt with panel details and side seam pockets, this is a feminine and flattering mid-length skirt shape that has fashion followers everywhere. cut in the same drill fabric as the popular tidal pant, this skirt has a sporty feel that can be dressed up or down with the leather kicks or a statement moochi heel.

view the oracle skirt here.




moochi people: sinead

posted by moochi
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moochi people
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Comments
03
Feb
 

above: sinead wears mixt dress and wrapt heel.

above: sinead wears the ric dress and wrapt flatform.

above: sinead wears the mirage maxi and chained sandal.

above: sinead wears the strappy crop, gift tee and culotty.

above: sinead wears the mirage maxi and always necklace.

above: sinead wears the gift tee, culotty and wrapt flatform.

above: sinead wears the ric dress.

above: sinead wears the mirage maxi and chained sandal.

above: sinead wears the mirage maxi and always necklace.

he moochi team is made up of some amazing, talented... and not to mention well-dressed people. we show you a behind-the-scenes look at the superstars that make up the team and take a peek inside their wardrobes to see how they style their everyday looks.

this week, sinead from moochi corner in auckland shows us how she styles moochi into her working wardrobe.

my role at moochi is... 
i am a retail sales assistant at the beautiful moochi corner on the corner of high street and vulcan lane in auckland. 

what i love about most about my job is... 
getting to meet new people daily and creating friendships with customers - there is nothing better than helping a woman feel beautiful!

my workplace clothing staples are…
the tidal pant, wrapt flatforms, a gift tee and my always necklace

my personal style is... 
i am a reborn 90's fashion diva. 

my all time fav moochi piece is... 
there have been so many amazing moochi pieces, but if i had to choose one it would have to be the lift maxi (in all colours). 

this autumn i can't wait to wear... 
there are a few pieces I have my eyes on coming in our autumn drop! i can't wait to get my hands on the chained hat!

my favourite spots to visit near moochi corner are... 
we are so lucky to have vulcan lane and high street as our backyard because there are endless spots to visit, but I love visiting mojo coffee to get my daily fix! 

in my spare time I like to…
dance! i dance professionally for a company and also teach at a dance studio. fashion and dance are my number 1's, so i'm really lucky i get to work in both. 

at the moment i'm loving... 
jungle. anyone who saw them at laneway festival recently will agree!




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