introducing the new moochi personal styling and shopping service

posted by moochi
personal styling

with the new season comes some tough wardrobe decisions – fortunately, we’re here for you with our new complimentary personal styling service, designed to take the guess work out of shopping and help you build a wearable wardrobe to elevate your everyday.

whether it’s a miracle worker you need to guide you through a full wardrobe re-style, or you simply have an outfit emergency that requires immediate action, our expert personal stylist ayla surtees offers a customised styling and shopping solution for all women.

as former manager of our flagship moochi refinery store in newmarket, ayla has a holistic approach to styling that is key to creating the ultimate wardrobe for her customers, with each garment working as part of a broader, cohesive collection of pieces to add value and wearability for all life’s occasions.

choose from a selection of appointment types:

wardrobe refresh
a comprehensive wardrobe restyle and rehab to freshen your look

personal shopping
a guided shopping experience at your favourite moochi store

suitcase styler
a capsule wardrobe creator for your upcoming holiday or honeymoon

the big event
personal styling and accessory advice to complete your upcoming occasion look

bridesmaid collection
bring your bridal party along to explore our bridesmaids collection over bubbles

shared styling session
group appointments perfect for friends or corporate groups

style forecast
personal updates via email/phone on new arrivals and how they fit your wardrobe

hot mama
style advice for mums and mums-to-be on creating an easy-wear, easy-care wardrobe

birthday wishlist
send your partner our way for customised gift advice

our moochi personal styling and shopping service is perfectly tailored to your individual needs, with an initial email or phone consultation process in place to help you get the most out of each appointment.

based on your work, lifestyle and style preferences, a curated selection of styles will be waiting at your appointment so you can get straight to discovering the pieces that work best for you, while ayla workshops your needs in more detail.

our new service is free of charge and there is no minimum spend required. to book your appointment or for more information, contact 0800 MOOCHI or email

at this time, this service is open to auckland customers only.

moochi xx renault

posted by moochi

to celebrate the partnership between moochi and renault, we were asked to design a limited edition (one-off!) moochi xx renault clio, embellished with a signature moochi print.

combining contemporary design with advanced technology, the renault clio is a modern and stylish car for discerning drivers. packed with essential technology for any woman on the move, including 7” touch screen, built in navigation and electronic stability control, as well as the instantly recognisable front-end styling, meticulously crafted, highly styled body and 17" black alloys, this is a car you will love to own.

the one-off moochi xx clio design has been based on the perennial favourite signature moochi print, the 'cub' print. starting from the idea that your car should fit seamlessly into your life like a beautiful outfit would, we wanted to create a design that is timeless, luxe and in a fresh colourway that would go with anything. our animal-print inspired print has been created in a removable, white-on-white graphic so you can pare it back to simple white when you're ready.

this one-off moochi xx clio is now available to purchase for $26,990 and if you do so by the end of october, you will also recieve a $1,000 moochi wardrobe. for more information or to book your test drive, email

LFW street style

posted by moochi

inspired by these images captured by vogue at london fashion week, we've identified the key pieces to add to your wardrobe now:

the pleated skirt
we love the new asymmetrical midi skirt style with its sporty elasticated waistband and contrast stripe. get the look with the match skirt (in stores next week).

the black pencil skirt
the perfect option for 9-5 or dressed down with a white sneaker for off-duty. get the look with our pen skirt.

the textured leather bag
a carry-all with elevated detailing is a must for everyday. get the look with the quilted rev bag.

 the leather pant 
a slick day-to-night essential. get the look with our faux leather option, the whip pant.

the jumpsuit
steal alexa's modern, utilitarian style in the sleek suit from our spring COLLECTION.

factory sale

posted by moochi

join us at new location flying fish studios at 230 ponsonby road for our summer factory sale happening over two days only - friday 19 and saturday 20 september. as always we have hundreds of styles at clearance prices including samples, end of line stock and a few gems from our current season. get in quick!

#mymoochistyle featuring maddy budd

posted by moochi

above: maddy wears the tomboy tee and overcoat.

above: maddy wears the sleek suit and lethal boots - "this is my ideal outfit for when I'm getting a little more dressed up to go out. it's sophisticated, simple and super comfy."

above: maddy wears the criss sweatflag teeaced pant and shackle chain bracelet.

above: maddy wears the state coatcirc tee and fob chain.

above: maddy wears the tomboy tee, overcoat and chine pants - "this is my perfect daytime outfit. i'll wear it to the beach or out for brunch."

above: maddy wears the criss sweat, flag tee, aced pant and muse heel and shackle chain bracelet - 'these shoes are my probably my favourite piece. i love wearing a slightly more casual outfit with a nice comfy jumper but dressing it up with a great pair of heels."

above: maddy wears the state coat, circ tee, des pants, espy flats and fob chain - "this outfit is great for any occasion, i could wear it out for breakfast during the day or to a movie or show at night."

my personal style is... 
quite laid-back, clean cut, masculine and simple. nothing too 'out there'. i tend to not wear things that aren't comfortable so you wont find me wearing short skirts and sequin tops, ideally I'd like to look 'effortlessly stylish'.

this spring I'm wearing...
white tees, loose fitting pants, play-suits and espadrilles. i've started to steer away from wearing too much colour so it will be mostly whites, light greys and some nice navy stripes for me this spring.

at the moment I'm loving..
my baggy old jeans, running, short hair, my beautiful new house, going to shows the basement theatre, the mushrooms at dear jervois and family time.

i can't wait for summer to wear...
no shoes, no make-up, my new bikini (which is the only brightly coloured thing in my wardrobe) and my big straw hat.

right now I'm working on...
a million and one things at the moment which is a little stressful but exciting. I love finding other young, excited, talented people to work with on little projects and luckily there are so many of them here in auckland. i'm constantly looking out for and working on new and exciting things for me to write about on my blog so that keeps me pretty busy when I'm not studying.

makeup by MAC Cosmetics, hair by Dry & Tea

get the look: the moochi spring/summer catwalk style

posted by moochi

for our recent spring preview show at ostro brasserie & bar, the team at dry & tea created an effortless look with beachy, tousled waves to complement our new season collections. here are their expert tips on how to achieve the look at home:

a step-by-step to tousled waves:
1. using a tail comb, create a middle part through dry hair.
2. spray a heat protector, like redken’s iron shape 11, through sections of hair.
3. using the cloud 9 curling wand in random sections, wrap hair around the wand starting two inches from the roots and leaving out the ends. the bigger the section, the softer the wave.
4. tip head upside down and spray redken wind blown 05 underneath.
5. scrunch the ends with redken ruffle up to enhance the dry texture and create a slept-in feel.

happy beach going!

#mymoochistyle featuring kara rickard

posted by moochi

kara rickard is one of our favourite people to listen to on the radio! she's a busy lady too - when she's not treating our ears to good music and chat on george fm she's hanging out with her two kids, three year old daugther, haea, and 18 month old son, kaihu. not to mention she also has a black belt in karate! kara features in our latest #mymoochistyle piece with the adorable three year old haea.

above: kara wears 2 tone step sweat, angle skirt and anchor necklace

"in winter i wear merino everyday, so the step sweat is my ideal item of clothing. the merino is super soft and the fitted sleeves make it less bulky than other knits. i love that it's reversible too. the angle skirt is just the right length and the neoprene is surprisingly warm. it also won't blow up in the wind! great outfit for work and easily just as good for an after work drink."



kara wears: game tee and rap pants


"the rap pants are perfectly draped and super flattering. a nice change from my regular jeans and tee combo. i'm such a big fan of white tee shirts but since having kids i rarely get a chance to wear them! kids are messy and somehow their mess always ends up on me. that said i couldn't resist this perfect monochrome pairing with the game tee. i would wear a variation of this outfit to george fm most days. i love a good tee and pants combo."





kara wears: strappy croppoint toptidal pants and town bag.


"the tidal pants are super comfy, but they have a really luxe feel about them. paired with the point top  it's perfect for running around with the kids at the park and then heading to george. my everyday wardrobe is all about being comfortable but I still need it to transition easily from mum life to work life. also a really easy outfit to feed my son if i need to." 


kara wears: twilight dressbase jacket and anchor necklace

"i don't wear dresses often but i like how this dress is so easy to wear. great during the day but can be dressed up with a belt and a change of shoes for night. every wardrobe needs a bomber jacket and this base jacket would look good with practically everything. this is something i would wear out for dinner or if i just wanted to feel a bit more feminine. great for the warmer spring weather."

my personal style is...  i'm a bit of a tomboy at heart but in general i guess my style is fairly casual with a little bit of a sports luxe influence. 
this winter I'm wearing... knit pants, boyfriend jeans, merino (lots of merino!), snuggly sweaters, my leather jacket and sneakers.
at the moment I'm loving... winter sales, banks (the singer, not the financial intermediary), adidas zx flux shoes and playing early morning games of basketball. 
i can't wait for spring to wear... less clothing! i hate being cold so i'm looking forward to getting rid of at least one layer of wool as the weather gets warmer. the game tee is definitely on my spring shopping list.
right now I'm working on... finding my daughter a good kohanga reo (maori language pre-school),a new bliss ball flavour combination and preparing for our fashion week broadcasts. 

moochi loves... tim webber design

posted by moochi
campaign / spring 2014

in our recent spring campaign we were lucky enough to feature some of the amazing work from local furniture designer tim webber - his stool designs looked right at home starring beside the beautiful natalie cantell in front of the camera! 

working from his onehunga workshop, tim creates a range of modern furniture that we love for it's simple and fresh aesthetic, but also with a focus on quality and longevity - a philosophy we share at moochi.

tim says, "as a furniture designer I look to create designs that are fresh and innovative, yet simple and clean. i have a real focus on the quality of my product and the integrity of materials. i make products that will be a testament to solid, functional design for many years to come."

some of the designs featured in our campaign are the y stool and wrap stool. you can check out these and tim's other design projects here:

a taste of spring

posted by moochi

"a taste of spring" – a unique pairing of fashion and food in celebration of the new season. moochi, together with the Ostro team, created an amazing spring menu with matching wine selections for guests to enjoy while being treated to a preview of the new season collections from moochi. each course designed to bring to life the essence of the range on the runway. 

with the share-style starter, a preview of new season designs from the moochi ‘6 & 7’ label – off-duty essentials that are relaxed in style and designed with days six and seven of the week in mind. these will be well-loved pieces in any wardrobe – they’re the ‘go-tos’ for your off-duty look.

 LINE CAUGHT TAHITIAN TUNA, garden peas, wasabi mayonnaise, karengo and pea shoots

model wears lattice print tee, tidal pant

as the main is served, moochi presents a preview of new spring styles from the mainline label. these are fresh, contemporary pieces that have been designed to take you from day to night in effortless style and this season promises to be one of luxe simplicity – with a strong focus on simple yet highly resolved everyday staples. 

sports tailoring from moochi mainline. models wear (left to right): 1. made shorts, game tee, state coat, 2. game dress, match skirt, 3. game dress, deed belt 4. match dress, 5. top jack, game pant 

moochi mainline, models wear (left to right): besque jumpsuit, 2. gotta top, skate skirt, kiss necklace, 3. started tee, state vest, deed belt

for lunch by Ostro Bar & Brasserie, Brtitomart: steamed snapper, mussels, leeks, courgette and horseradish matched with clark estate pinot gris, marlborough or spring lamb rump, farro, cauliflower, capers, raisins and Pedro Ximénez matched with martinbourough vineyard te tera pinot noir

model wears game pants, navigate sweat, dapper jacket, lethal boot

model wears dock top. make-up by MAC cosmectics, hair Dry & Tea

the wild series from moochi mainline models wear (left to right): 1. wild sweat, pen skirt, 2. unite dress, 3. lift cami & totally pant, 4. grab dress & zipped belt





moochi girls (left to right) shannon from moochi refinery, newmarket, ayla - new moochi personal shopper and stylist with national sales manager kate.

moochi is proud to introduce you all to insider and styling expert – ayla – whether you’re looking for a miracle worker to guide you through a full wardrobe re-style, want to be the first to know about upcoming collections or you simply have an outfit emergency that requires immediate action, ayla may be just what you need to make your wardrobe work as hard as you do as the new dedicated personal shopper and styling expert.

and finally, as guests indulged in the bespoke moochi cocktail, created by Ostro’s mixologist, they were treated to the first look at the new moochi spring 2014 ‘COLLECTION’ – the moochi ‘COLLECTION’ label, telling a more indulgent story through a collection of coveted pieces finished in luxe fabrics and elevated detailing.  

 spring COLLECTION finale

model wears rider short with jux sweat and muse heel. makeup by MAC cosmetics. 

model wears spring COLLECTION sleek suit

models wear spring COLLECTION (left to right:): 1. fret top, column pants, 2. fret tabbard, slicker legs, 3. fret dress

introducing our spring 2014 campaign

posted by moochi

want to know what we've got planned for your spring wardrobe? photographed by stephen tilley and featuring the beautiful natalie cantell, our new campaign offers a taste of what's to come in what promises to be a season of luxe simplicity – from elegant suiting in lush pastels and modern whites, to relaxed sports-inspired 6xx7 separates for your off-duty moments.

against a backdrop of soft blush and pale blue, our moochi campaign showcases a range of fresh, contemporary pieces designed to take you from day to night in effortless style, with a strong focus on simple yet highly resolved everyday staples – this season we’ve really focused on building the ultimate wardrobe for the modern woman, with a mix of contemporary styling to keep her looking chic whether at work or play, and feminine detailing to keep her feeling amazing in every outfit.

moochi spring styles are now available in store and online at

makeup by kiekie stanners for M.A.C and hair by kath gould for Redken

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