moochi is a boutique new zealand womens fashion brand. the name moochi was created to describe the clothes you want to wear, it is all about a style, not an age. whether racing around town, meeting friends at night or chilling at your local on a saturday morning, it is all about looking and feeling amazing, mooching in style.

the moochi fashion story began with a small design workroom in mount maunganui and the opening of their first store on auckland's high street in 2000. the passion of the owners and the customers alike has spawned business growth that is likely to continue, with many dreams for the future.

their place in the market is unique. following the designer model of creating in house and producing small production runs, the product mix is kept fresh and personal. designing everything from floaty chiffons and tailored woollens to branded denim and boutique leathers. the product line is only available through the moochi stores ensuring the moochi experience is maintained for every customer. their approach to marketing and business sets them apart from the rest, taking a tone that has the customer feeling that she alone is being spoken to.

design across all they do is what excites the moochi owners, kellie and chris taylor, who keep all creative in house, choosing to design even their store fit outs themselves. kellie leads a team of fashion designers and brand creatives, while chris heads up the business and retail team.

moochi has had wonderful first decade cementing itself as a key part of the new zealand fashion landscape.

enjoy being in moochi.