our mother figures are a constant grounding influence in life. they can be our biggest supporter, confidante and mentor, guiding us through life’s many seasons
three generations of moochi come together to celebrate mother’s day 2023. kellie our founder, joined by her mother penny and daughter Morgan. they each bring to life moochi’s signature effortless style worn their way
We create clothes with a style not an age in mind. I was head to toe in moochi at 25 when I started the label and I’m head to toe in moochi now and I’m 49. If I’m lucky enough to be a grandmother and age as well as my mum has, I intend to be wearing moochi then too. Moochi clothes make me feel good about myself
For me there’s nothing cooler than hearing a mum has taken her daughter in to sort her a few items to kick off her career wardrobe or to buy her a beautiful dress for an up coming family function. Equally I have heard a ‘mum’ aged daughter talking her mum into buying something on the proviso she can ‘borrow it’! I love that..
Someone I was introduced to the other day called moochi a New Zealand fashion icon, it made me feel pretty proud of my daughter and Chris. 23 years, 14 of them with me as their nanny and household manager, now Morgan is working at moochi too! It’s been very much a family affair
I’ve grown up as moochi has, she is ultimately my big sister. I’m 21 now and I can’t enough of the knits, boxy blazers, rib dresses and chunky boots. it’s all about creating your own edit of what’s on offer. I love the quality of my moochi clothes, they go on for seasons even if they are my high rotation pieces. I don’t get that from other brands
The designers are genuinely thinking of the three generations. They know not all of us will wear all the pieces but there is always more than enough for all of us to choose from!
the designers are genuinely thinking of the three generations. they know not all of us will wear all the pieces but there is always more than enough for all of us to choose from!